This semester-long visual system explores the culture of New Orleans through a series of connected design pieces created for the mock client StoryCorps.org. Through a content map, poster series, and brochure, the project combines research, storytelling, and consistent visual language to highlight the city’s music, food, history, and cultural identity from a travel-inspired perspective.
Content Map
February, 2025
This content map served as the foundation for the visual system by organizing research on New Orleans culture into the interconnected themes of music, food, and culture. Using the outline of Orleans Parish and Louisiana-inspired typography, the design presents complex information in a structured format while establishing visual elements that continue throughout the later projects.
Skills
• Research
• Information Hierarchy
• Content Organization
Poster Series
March, 2025
This three-part poster series explores the themes of Voodoo, Mardi Gras, and Jazz through a cohesive travel-inspired campaign encouraging viewers to “Experience New Orleans.” Shared design elements such as silhouettes, skyline imagery, typography, and Mardi Gras-inspired color palettes create a unified visual system while highlighting influential figures and symbols connected to each cultural tradition. Additionally, each poster uses a predominantly monochromatic palette tied to its subject matter, reinforcing both the individuality of each theme and the consistency of the larger series.
Skills
• Visual Hierarchy
• Illustration
• System Design
Brochure
April, 2025
This brochure expands upon the established visual system through sequential layouts, data visualization, and interactive folded design that guides viewers through the culture and history of New Orleans. Timelines, maps, and landmark illustrations work together with consistent typography, color, and iconography to create an engaging educational experience inspired by tourism and cultural storytelling. The brochure’s unfolding structure was intentionally designed to gradually reveal information, encouraging viewers to physically explore the city’s interconnected landmarks, traditions, and historical events panel by panel.
Skills
• Print Production Preparation
• Information Design
• Data Interpretation
