This group advertising project, created for an Intro to Advertising course at San José State University, focused on developing a fictional brand and full ad campaign for “Mingle,” a mixable canned cocktail aimed at young adults. Working within a cross-disciplinary team, I led the visual execution by designing campaign assets—including billboards, social media posts, and product mockups—using bold color systems and gradients to highlight the brand’s mix-and-match concept. The final campaign delivers a cohesive and playful identity across multiple formats, emphasizing both social interaction and product versatility.
Skills & Software
• Adobe Photoshop
• Collaboration
• Visual Identity Design
• Communication
• Advertising Design
