This multidisciplinary advertising project brought together students from graphic design, marketing, advertising, business, and public relations to develop a fictional beverage brand and launch campaign. Working collaboratively, our team created Mingle, a mixable canned cocktail designed around the idea that both flavors and people are meant to "mingle," encouraging social interaction through customizable drink combinations.
As the graphic designer on the team, I led the visual execution of the campaign by designing billboards, bus stop advertisements, social media content, and digital product mockups that translated the group's brand strategy into a cohesive visual identity. Working closely with the teammate responsible for the logo and brand direction, I developed a vibrant color system centered around flavor pairings, using bold gradients and product photography to reinforce the brand's playful personality. The campaign slogan, "6 Flavors, Countless Ways to Mingle," highlights both the flexibility of the product and the social experience it was designed to promote, while interactive social media content encouraged audience participation and strengthened the campaign across multiple touchpoints.
Project Skills
• Adobe Photoshop
• Cross-Functional Collaboration
• Campaign Development
• Social Media Design
• Advertising Design
